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About Allure Beauty

Beauty Products – Makeup Specialists.

Stocking award-winning, high-end and exclusive lines of cosmetics, haircare and beauty products.

Allure Beauty started in 2013 working with Motives Cosmetics as an unfranchised business owner. We quickly built a team of makeup artists who shared a passion of all things beauty. We started with pop-up stores and holding beauty events and workshops across Melbourne. After a lot of hard work our business grew rapidly and we expended our product lines and brands which led us to opening our first store in a major shopping centre. We are now a proud official stockist of Kryolan Professional Makeup, LA Girl, GHD, Inglot, Loving Tan, Modelrock Lashes and lots more.

Allure beauty is much more than just a brand, it’s a port for all your beauty essentials.  We are a business with a conscience, recently partnering up with Life Changer, for the charity’s launch, a successful year at VAMFF, our continued generosity and contributions to the community and our flawless style, the only way is forwards!